Vancouver, BC

Product design that drives real outcomes.

15+ years designing digital products for e-commerce, SaaS, and fintech. I turn complex problems into elegant, measurable solutions.

Experience across

Experience across

Solving real problems through product design.

Gustavo and his older daughter.

Gustavo Pelaez

Design Lead & Senior Product Designer

My work history

Global Relay

Senior UI Designer

2025 – Present

Super.com

Senior Product Designer

2022 – 2024

Farm Rio / Azzas 2154

Product Design Lead

2020 – 2021

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I'm a Senior Product Designer with 15+ years of experience building digital products across e-commerce, SaaS, and fintech — in Brazil and Canada. My work sits at the intersection of user needs and business goals: I design experiences that are intuitive, scalable, and measurable.I've led design for products used by millions of users, launched a design system adopted by 30+ engineers, and consistently delivered outcomes backed by data — from boosting checkout conversion to driving membership growth. I believe great design is invisible: it removes friction, creates clarity, and makes complex things feel simple.Currently based in Vancouver, BC, and open to senior and lead roles at global product companies.

Skills that bridge design and business impact.

My tools

Figma

Claude AI

Maze.design

Miro

Notion

Jira

Trello

Framer

UX Research & Strategy

UI Design & Prototyping

Design Systems

Mobile App & Web Design

Design Leadership & Mentorship

Agile · Scrum · Kanban

AI-assisted Design Workflows

"Gustavo played a critical role in scaling our Super.com App design system. His passion for building systems to speed up the design workflow was evident — I learned a lot about how to manage and scale design systems from him."

Yanick Jimenez

Senior Product Designer • Upwork

"Gustavo played a critical role in scaling our Super.com App design system. His passion for building systems to speed up the design workflow was evident — I learned a lot about how to manage and scale design systems from him."

Yanick Jimenez

Senior Product Designer • Upwork

What colleagues and managers say.

Gustavo is an incredible professional with a great business vision and a true passion for challenges. He is always researching the best ways to improve customer experience and helped ChefsClub reinvent itself. On top of that: he knows really well how to lead teams and integrate people.

Guilherme Mynssen

COO at Memed & Angel Investor

Gustavo is an incredible professional with a great business vision and a true passion for challenges. He is always researching the best ways to improve customer experience and helped ChefsClub reinvent itself. On top of that: he knows really well how to lead teams and integrate people.

Guilherme Mynssen

COO at Memed & Angel Investor

Gustavo, besides being a great professional and an incredible person, is quite an entrepreneur. The type that faces any new challenge with pleasure and delivers with mastery. His work as a designer and product leader has been a game changer at ChefsClub.

Pedro Maranhão De Conti

CEO & Founder · Tupinambá

Gustavo, besides being a great professional and an incredible person, is quite an entrepreneur. The type that faces any new challenge with pleasure and delivers with mastery. His work as a designer and product leader has been a game changer at ChefsClub.

Pedro Maranhão De Conti

CEO & Founder · Tupinambá

Gustavo, besides being a great professional and an incredible person, is quite an entrepreneur. The type that faces any new challenge with pleasure and delivers with mastery. His work as a designer and product leader has been a game changer at ChefsClub.

Pedro Maranhão De Conti

CEO & Founder · Tupinambá

Extremely qualified professional in terms of attitude, creativity and competence. Works well with everyone around him due to his great humor and commitment.

Daniel Bechara

New Channels Development • TIM Brasil

Extremely qualified professional in terms of attitude, creativity and competence. Works well with everyone around him due to his great humor and commitment.

Daniel Bechara

New Channels Development • TIM Brasil

Extremely qualified professional in terms of attitude, creativity and competence. Works well with everyone around him due to his great humor and commitment.

Daniel Bechara

New Channels Development • TIM Brasil